When it comes to paid social, vanity metrics don't pay the bills; returns do. Over a 30-day period, we turned our client’s Meta advertising strategy from a lean £2,098.65 media investment into £10,131.67 in tracked purchase revenue, a blended return on ad spend of roughly 4.5x.

Across 4 live campaigns in the UK and EU with prospecting and retargeting audiences. The account reached 35,648 people and generated over 129,000 impressions at a highly efficient average CPM of £16.25, keeping acquisition costs low while sustaining strong buyer intent.

Our retargeting campaign, built specifically to re-engage warm audiences, posted a 6.81x ROAS at a £9.01 CPM and a £20 CPA, proof that the right message to the right audience still delivers returns. Meanwhile, our top prospecting campaign optimised for conversion value pushed ROAS as high as 7.48x, showing that smart bidding strategy and creative alignment can make cold audiences perform like warm ones.

This is what data-driven Meta advertising looks like: tight budgets, sharp targeting, and a relentless focus on the metric that matters most: return on every pound spent.

Looking for someone to run your ads or audit your Meta Ad account? Get in touch with us today!