Scaling egg Stroller: Powering a Luxury Collaboration with Aston Martin

egg Stroller is a premium baby stroller brand known for its design-led, luxury positioning and high-profile collaborations, including Aston Martin.

We were brought in to support both the digital strategy and performance marketing foundations behind this collaboration.

Our Role - We delivered a full digital and performance upgrade across multiple areas:

• Migration from WordPress to Shopify: https://eggstroller.com/

• Shopify optimised for speed, scalability, and conversions

• Klaviyo setup for lifecycle marketing and email automation

• Organic and Paid social strategies designed to attract high-intent, luxury-aligned audiences

• Support in shaping and amplifying the Aston Martin collaboration digitally

A key focus was ensuring the digital experience matched the premium nature of the brand and its partnership.

Shopify Migration & Website Performance -> we migrated egg Stroller from WordPress to Shopify to create a more scalable, international and conversion-optimised site.

Key improvements:

• Faster site performance and improved UX

• More streamlined checkout experience

• Improved mobile usability

• Built for long-term international scaling

Following the migration and optimisation work, the brand saw measurable growth across both traffic and revenue:

• +64% increase in website traffic (25K → 41K YoY)

• +25%+ uplift in eCommerce revenue post-migration

• 3.62% Instagram follower growth in 6 months

• Fully scalable Shopify infrastructure built for long-term expansion

Alongside the build, we established the foundations for scalable acquisition and retention through Performance Marketing:

Meta Ads

• Structured framework designed to target high-intent, prospecting audiences

• Aligned creative direction with luxury positioning and collaboration storytelling

• Delivering a continuous ROAS of 12x over a year

Klaviyo Email Marketing

• Full lifecycle marketing setup with flows and weekly campaigns

• Automated flows for retention and customer journey optimisation

• Foundation for long-term customer value growth

A key part of the project was ensuring the Aston Martin collaboration was supported through consistent, high-quality digital storytelling.

By migrating egg Stroller to Shopify and aligning its performance marketing and content strategy, we created a scalable digital foundation that supports both luxury brand positioning and commercial growth.