After successfully turning around and scaling Meta and Google Ads, the next stage of growth for Onyx Fitness was expanding into new channels to capture additional demand and support full-funnel performance. We introduced Pinterest Ads & Organic as a strategic expansion channel to drive incremental growth and diversify acquisition. While Meta and Google were performing strongly, growth was becoming dependent on existing channels. To scale further, the brand needed: * New audience entry points * Stronger upper-funnel demand generation * A more diversified paid media mix We launched Pinterest as part of a broader full-funnel strategy, designed to complement existing channels rather than operate in isolation. Channel Role within the Funnel: * Pinterest: Discovery & inspiration (top of funnel) * Meta: Consideration & conversion * Google: High-intent demand capture Pinterest Strategy * Built a structured campaign setup focused on product discovery * Developed platform-specific creatives aligned with user behaviour * Tested multiple visual formats and messaging angles * Focused on scalable audiences with strong purchase intent signals Results (First 3 Weeks): * ROAS: 2.87 * CPA: £56.90 Early performance demonstrated strong product-market fit on the platform, with clear potential for scaling through continued creative testing. By introducing Pinterest into the paid media mix, we: * Expanded reach beyond existing channels * Strengthened full-funnel performance * Reduced reliance on Meta and Google * Created new scalable growth opportunities This expansion transformed Onyx Fitness from a two-channel strategy into a multi-platform growth system, designed to drive both immediate conversions and long-term demand.