Transforming Swiss Mountain Rescue’s Klaviyo Strategy

Swiss Mountain Rescue is a sport performance brand that that uses email as a key channel for communication, retention, and repeat engagement.

However, their existing Klaviyo setup was underperforming across all key metrics:

• Low deliverability score

• High unsubscribe rates

• Low open rates

• Weak click-through rates

This limited the brand’s ability to effectively communicate with their audience and reduced the overall value of their email channel, so, we implemented a combined strategic and creative email marketing.

• Database Re-Engagement: Cleaned and segmented the email list to re-engage inactive subscribers and improve overall list health to support deliverability

• Audience Segmentation: built targeted segments based on behaviour and engagement to deliver a more relevant messaging to each audience group

• Campaign Strategy & Creative: Designed high-impact email campaigns with clear structure, balanced content and conversion-focused CTAs while improving visual design and readability

• Automated Flows (Klaviyo): Built and optimised key lifecycle flows focused on retention, engagement, and repeat interaction

Results (Within 3 Months):

• Open rate: 30% → 58%

• Click-through rate: 0.43% → 1.87%

• Unsubscribe rate: 3.37% → 1.3%
  Automated Flow Performance:

• 44%+ average open rates

• 2.5% average click rate

These improvements rebuilt their email communication as a reliable and high-performing channel, by fixing deliverability issues, improving segmentation, and redesigning both campaigns and flows, we transformed Swiss Mountain Rescue’s email marketing into a high-engagement, sustainable channel with a monthly return.