Oyster Stroller is a well-established brand traditionally focused on retail baby and nursery products distribution. We supported the brand in launching a direct-to-consumer (D2C) channel, enabling them to sell directly online and take control of their digital growth.

The brand lacked:

• A D2C eCommerce infrastructure and digital strategy

• A conversion-optimised website

• A direct relationship with customers
  Their existing setup on WordPress was not designed for scalable online sales.

We built the foundation for D2C growth through a full digital transformation across Shopify, Google & Meta.
Shopify Migration

• Migrated from WordPress to Shopify

• Built a conversion-focused eCommerce experience

• Optimised for mobile, speed, and checkout performance

• Created a scalable platform for future growth

D2C Growth Foundation

• Established the groundwork for paid media activation

• Enabled full tracking and customer data capture

• Created the infrastructure for email marketing and retention

The results:

• Successfully launched Oyster Stroller as a D2C brand

• Built a scalable Shopify store ready for growth

• Enabled direct customer acquisition and retention strategies

• Positioned the brand for long-term eCommerce expansion

By launching a D2C Shopify experience, we transformed Oyster Stroller from a retail-led brand into a digitally scalable eCommerce business.