Onyx Fitness

Onyx Fitness is a fast-growing eCommerce brand specialising in Pilates and yoga equipment. Our role: We took full ownership of paid media from May 2025, managing: Meta Ads (Facebook & Instagram), Google Ads (Search + Performance Max, branded & generic), tracking setup (Meta Pixel, GA4, conversion tracking) and creative direction for Meta ads. Including platform advice, recommending to move from WooCommerce to Shopify to improve conversion rate and scalability. After taking over in May 2025, we restructured their Meta Ads with a conversion-focused approach, introduced new creative directions. Within the first eight months, from May to December 2025, ROAS improved 117% compared with the previous period and a reduce of CPA form £60 to £40. By January–February 2026, the campaigns continued to improve, delivering a CPA of just £25-£27 at a 5.23 ROAS, demonstrating both sustained efficiency and scalable performance. Google Ads were already generating returns but were underperforming in terms of growth potential. By optimising the campaign structure, balancing branded and generic search, and aligning Google with Meta activity, we achieved a 450% year-on-year improvement in ROAS, alongside a significant increase in sales positioning them at a ROAS of 5.7. Together, the combined strategy not only increased sales but also established an efficient paid media strategy that supports both short-term revenue and long-term brand growth.