After successfully turning around and scaling Meta and Google Ads, the next stage of growth for this e-commerce brand was expanding into new channels to capture additional demand and support full-funnel performance. We introduced Pinterest Ads & Organic as a strategic expansion channel to drive incremental growth and diversify acquisition.

While Meta and Google were performing strongly, growth was becoming dependent on existing channels.
To scale further, the brand needed:

• New audience entry points

• Stronger upper-funnel demand generation

• A more diversified paid media mix

We launched Pinterest as part of a broader full-funnel strategy, designed to complement existing channels rather than operate in isolation.

Pinterest Strategy

• Buils a structured campaign setup focused on product discovery

• Developed platform-specific creatives aligned with user behaviour

• Tested multiple visual formats and messaging angles

• Focused on new scalable audiences with strong purchase intent signals

Results (first 2 months):

• ROAS: 3.1

• CPA: £46.90

Early performance demonstrated strong product-market fit on the platform, with clear potential for scaling through continued creative testing.

By introducing Pinterest into the paid media mix, we:

• Expanded reach beyond existing channels

• Strengthened full-funnel performance

• Created new scalable growth opportunities

This expansion transformed the brand from a two-channel strategy into a multi-platform growth system, designed to drive both immediate conversions and long-term demand.