This client was operating on WordPress, with limited growth opportunities, an affected user experience, and marketing performance difficult to scale.

In August 2025, we migrated the business to Shopify and launched a structured Meta Ads strategy designed to drive qualified traffic and increase conversions.

The Strategy

• Full website migration to Shopify

• Improved site speed and mobile experience

• Optimised customer journey and checkout process

• Meta Ads campaign launch focused on acquisition and retargeting

• Ongoing creative testing and audience optimisation

• Data-led budget allocation based on performance

The Results

Within the first month after launch:

• Monthly revenue increased from £2,509 to £21,105 (+741% MoM)

• Year-on-year revenue growth reached 411%

• Sessions increased from 10,390 to 62,873 (+505%)

• Orders grew from 81 to 220 (+172%)

• Average Order Value increased from £30.98 to £96.96 (+213%)

The momentum continued beyond launch:

• October revenue reached £25,992

• Revenue remained consistently ahead of the previous year every month

• May 2026 revenue finished 68% higher YoY

• Meta Ads generated sales at up to 21.6x ROAS

The combination of a new tailored Shopify website and a curated digital marketing strategy in place created scalable growth. Rather than simply driving more traffic, the focus was on improving the entire customer journey, from ad click to checkout, resulting in stronger conversion rates, higher order values, and sustainable revenue growth.

Results after 9 months:

• £16,806 monthly revenue

• 314 monthly orders

• Consistent YoY growth every month since launch

• Up to 432% YoY revenue growth achieved