Swiss Mountain Rescue

We partnered with Swiss Mountain Rescue to improve their email marketing using Klaviyo, addressing key challenges in deliverability and engagement. The brand’s email performance had been impacted by a low deliverability score caused by high unsubscribe rates, low open rates, and poor click-through rates. Our approach combined strategic planning, creative design, and technical execution to build high-impact campaigns and automated flows that strengthened communication and engagement. We focused on re-engaging the existing database, segmenting audiences for relevance, and creating compelling email content that balanced information and calls-to-action. Over three months, these efforts transformed Swiss Mountain Rescue’s email ecosystem into a more reliable and engaging channel, delivering measurable improvements across key metrics. - Open rates improved to 54.7%, up from 30% - Click-through rates increased to 1.10%, up from 0.43% - Unsubscribe rates decreased to 1.3%, down from 3.37% - Automated email flows consistently achieved above 44% open rates with an average click rate of 2.5% These improvements not only revitalised email engagement but also provided a stronger platform to communicate updates, promotions, and support returning customers effectively.